On 9 June 2025, the Erasmus+-co-funded CreaTech Nexus project took a major leap forward when Innovation Group Services hosted an Open Public Event at the Faculty of Journalism and Mass Communication, Sofia University. The meeting demonstrated how training in the cultural and creative sectors can integrate artificial-intelligence tools while keeping human creativity at the centre.
A Purpose-Built Programme
The agenda aimed to immerse participants rather than simply inform them. Three key project outputs shaped the discussions:
- Online Assessment Tool – a quick way for educators and learners to measure AI readiness in creative workflows.
- Empowering Creativity in the Digital Era Handbook and video tutorials – practical guidance on generative AI, user-experience thinking and digital storytelling.
- Curated digital learning resources – open, multilingual materials available on the project website.
Live demonstrations, lightning talks and interactive Q&A sessions connected these resources to real classroom and studio settings.
Who Took Part?
A total of 32 participants represented the full spectrum of CreaTech Nexus stakeholders:
- VET trainers from design, media and performing-arts schools.
- Lecturers from Sofia University, especially from the journalism faculty.
- Industry voices from four digital-marketing agencies experimenting with AI content pipelines.
This mix encouraged cross-pollination: educators learned market-ready AI practices, and companies gained new training partners.
Five Stand-Out Moments
- Handbook Sneak Peek
Participants reviewed pre-release chapters and brainstormed lesson-plan ideas, confirming that the material is ready for classroom use. - Ethics in Focus
A moderated discussion examined data privacy, bias mitigation and the importance of human-centred design in AI-driven creativity. - “AI in Action” Case Studies
Bulgarian creatives showed how generative-image tools cut concept-art time by 40 percent, sparking debate on copyright and attribution. - Hands-On Assessment Tool Demo
Attendees completed the readiness self-check on their phones, then compared results in small groups, turning a digital survey into a learning exercise. - Erasmus+ Opportunities Pitch
The day ended with an overview of upcoming funding calls for 2025–2026 to encourage fresh mobility and knowledge-exchange projects.
Outcomes That Matter
- Immediate uptake – VET trainers will pilot the Assessment Tool in summer courses, and university staff plan to embed the handbook’s AI-ethics module in first-year media-studies classes.
- Industry buy-in – Agency representatives expressed interest in co-creating micro-credential content to upskill their teams alongside educators.
- Stronger community links – A shared online channel launched during the event now provides a forum for ongoing peer support.
- European values amplified – Conversations about inclusivity, transparency and digital empowerment aligned the project with the wider Erasmus+ mission.
Join the Nexus
Educators, creative professionals and policymakers are invited to test the tools, share feedback and help design the future of AI-enabled creativity.
Visit www.createch-nexus.com for all project outputs and updates. Together we can ensure that the next generation of creative talent uses technology as a partner, not a replacement, for human imagination.
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.
.png)
